Our Core CompetenciesAny
innovative
product is preceded by the development of new concepts, technologies and design. And every day at JURA,
a team of highly qualified and motivated product developers, engineers, designers and marketing specialists
search for answers to a single question: what will espresso and coffee machines look like in the future
? To meet its production needs, JURA has entered into a strategic alliance
with a major OEM at the forefront of its own field. All JURA espresso and coffee machines are manufactured
in Switzerland, as indeed are the vast majority of our core components. Apart
from developing products, our expertise embraces marketing, distribution, after-sales service and logistics.
Our headquarters in Switzerland supply markets with marketing tools, service competence and replacement
parts. Sales and distribution companies build up their markets professionally
with a profound knowledge
of local conditions. A uniform global image is a crucial factor in JURA's progression from a prominent
Swiss brand to a dominant international one in the coffee market. » Coffee Quality Factor »
Design Factor »
Core Operations » Core Competencies
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